What is a Zillennial?

You've probably heard about Boomers, Millennials, Gen Z, and even the adorable Gen Alpha, but have you ever come across the term 'Zillennial' or 'Zillenial' ? A Zillennial is also known as Zennial. Now, we know there's no official definition yet, but we like to think it's our own little club for those born between 1995 and 2002 (the range varies depending on definition). Generally, it stands for a micro generation between Millennial and Generation Z.

People born in this demographic cohort tend to share characteristics from both generations due to the unique position in the timeline. We're in this unique spot—not quite fully Millennials, having lived through SARS, 9/11, and big recessions without fully grasping it all. Yet, we're not entirely Gen Z either; when someone says TikTok, our minds first go to the song, not just the app. Our early 20s were a wild ride, pursuing degrees in the midst of COVID-19, missing out on the typical student experience. There's more to our story, but if you 'get it,' you're probably one of us.

5 Factors that makes you a Zillennial

1. Age and Birth Date
2. Experiencing Unique Formative Events
3. Forefront View of Digital Revolution
4. Economic Influence
5. You Relate to Us

1. Age and Birth Date

• The exact date range for this micro-generation is not specifically defined, but estimates vary.
• Some definitions include anyone born between 1990 and 2000, while others extend the range to approximately 1992 to 2002 or even 1993 to 1998.

2. Experiencing Unique Formative Events

• Zillennials experienced adolescence in a post-9/11 world, making them the first cohort to grow up in this context.
• Key events include the SARS pandemic (it was a big deal in Singapore), COVID-19 pandemic (still a big deal), the 2020-2021 George Floyd protests (BLM Movement), and more recently the ongoing Russian Ukraine conflict and the Israel Palestine conflict.

3. Forefront View of Digital Revolution

• Zillennials grew up during the Digital Revolution of the 2000s and 2010s. 
• They navigated mobile LTE internet, cell phones, mobile devices, and smartphones, being the first generation to grow up with the digitalisation of the world. 
• They understand how life was like before smartphones and high speed internet, but at the same time have high digital literacy, setting them apart from other generations.

4. Economic Influence

• Zillennials are less wealthy than Generation Z but more economically secure than Millennials.
• They command relatively high spending power, especially when compared to Millennials.
• Typically, Zillennials exhibit high brand loyalty, low price sensitivity, and stable purchasing patterns. 
• As conscious consumers, brands that wish to market to Zillennials has to focus on authenticity and social responsibility. Brand values that include diversity, sustainability and ethical operations tend to appeal to this group.

5. You Relate to Us

• We are Zillennials so if you resonate with our content, chances are you are one at heart!
• If you're in this Facebook group (it's a zillennial community group) and understand the memes, you are one of us.

What are the top 3 things (memes included) that only a Zillennial will understand? Tell us about them below.🌟